Home

Hey, I’m Charity. Let’s talk about how I can help you get your message out there.

Inside every person is a whole universe — and I’ve always been drawn to helping people bring more of that into the world in a way that actually connects.

Most of what I do involves getting to the heart of who you are, what you offer, and who needs to hear about it.

To help get your ideas out into the world, I build tools, develop sustainable marketing strategies and help you grow momentum with sustained focus.

I work with coaches, speakers, and small business owners to translate what they do into marketing that resonates — and to create systems that support real growth.

It often includes creating new or editing existing websites, but more importantly, it means developing aligned branding, consistent messaging, a solid offer, and easy to take next steps so that their business can move forward with intention. This work is both creative and analytical.

With a background in operations and an analyst’s mindset, I focus on building marketing systems that are measurable, sustainable, and aligned with business goals. Alongside client work, I also lead membership development and strategic growth initiatives for The Chamber Collective, where I focus on strengthening engagement, refining value, and supporting a thriving small business ecosystem. It’s incredibly rewarding to see businesses connect, refer one another, and grow together.

At the core, I care about helping good people build momentum — and creating the conditions where that momentum can compound over time. Let’s create something magical!

GET TO KNOW ME

As featured in:

How can I help your organization?

Review my experience and then get in touch to find out more!

Experience

A SERIOUS PRODUCTION, LLC | Creative Agency  Co-Founder & Marketing Strategist
FEBRUARY 2008 – PRESENT,  PORTLAND, OR
I work with coaches, thought leaders, and small business owners to develop marketing strategies and content systems that drive meaningful growth.

Recent work includes leading content and growth strategy for a leadership coach’s Substack, growing the publication from ~70 to nearly 20,000 subscribers in 9 months through a combination of positioning refinement, content consistency, and distribution strategy.

My work typically includes:

  • Marketing strategy development aligned with business goals
  • Website strategy and build (WordPress, Squarespace, and scalable platforms)
  • Content systems that support audience growth and engagement
  • Messaging and positioning refinement
  • Ongoing advisory for marketing decision-making

I focus on building marketing ecosystems that are sustainable — not just campaigns — so that growth can continue beyond any single initiative.

THE CHAMBER COLLECTIVE | Chamber of Commerce  Membership Development Coordinator
MAY 2024 – PRESENT,  BONNEY LAKE, WA
Engaged to lead strategic growth, member engagement, and revenue alignment for a regional business community.

Since May 2024:

  • Increased membership by +30% through tier restructuring and improved value alignment
  • Grew active membership from 88 to 112 within the first 5 months of 2026
  • Increased event engagement by 80–100% year-over-year through programming redesign and targeted outreach
  • Improved financial position, growing reserves from ~$7,700 to ~$15k while maintaining consistent positive net income
  • Strengthened operational sustainability with a lean, predictable cost structure and improved revenue consistency

Key contributions:

  • Led marketing strategy and editorial direction for member communications, including weekly newsletter
  • Redesigned event programming to better reflect member needs and increase participation
  • Developed sponsorship strategy and partnership offerings to diversify revenue
  • Restructured membership tiers to improve clarity, accessibility, and long-term retention
  • Built internal systems, documentation, and performance tracking dashboards
  • Collaborated with leadership on financial planning, budgeting, and revenue strategy

This work focuses on systems-driven growth — aligning messaging, structure, and member experience to strengthen both engagement and financial sustainability.

ENSOURCED, LLC | Property Management  Co-Founder & COO
AUGUST 2014 – PRESENT,  PORTLAND, OR
Founded and operated a full-service short-term rental management company serving the Portland market for seven years.

At peak, managed operations for 35 full-service properties and coordinated cleaning services for 50+ additional hosts — requiring structured systems, pricing strategy, regulatory compliance, and high-touch client communication.

Led all aspects of business operations, including:

  • Developing operational systems and SOPs to support scale
  • Designing listing positioning and guest communication frameworks
  • Managing vendor networks and contractor relationships
  • Navigating evolving city regulations and compliance requirements
  • Implementing pricing optimization strategies
  • Ensuring high guest satisfaction and strong host retention

The business was built on structured processes, clear communication standards, and a commitment to operational reliability in a highly regulated environment.

After seven years of sustained operations, our property management division was strategically sold. Ensourced continues to provide advisory services to hosts seeking clarity in listing strategy, guest communications, and positioning.

This experience sharpened my ability to build systems that support growth — while effectively managing complexity, stakeholder expectations, and operational details.

HOST2HOST | Trade Organization  Executive Assistant
MAY 2022 – AUGUST 2025,  PORTLAND, OR

Engaged as the sole paid contractor to support operations, communications, and strategic coordination for a member-based nonprofit focused on advocacy and education. Scope of work included: • Leading organizational communications, including newsletters and social media strategy • Supporting advocacy initiatives through coordinated messaging and member engagement • Managing membership systems, database integrity, and digital infrastructure • Overseeing website updates and user experience improvements • Coordinating educational events and community forums • Collaborating directly with Board members and committees to align operational execution with strategic goals This role required balancing advocacy messaging, community engagement, and operational consistency within a politically sensitive and rapidly evolving regulatory landscape. The work strengthened systems, clarified communications, and improved member experience.

SELF-EMPLOYED | Human Resources & Insurance Consultant
AUGUST 2009 – AUGUST 2014, PORTLAND, OR
Provided human resources-related guidance to small businesses (employee policy development, handbook creation, file organization, etc.). I created policies to minimize league liability & managed the corporate insurance program as the Rose City Rollers’ Insurance Manager. As a licensed health insurance agent, I offered pro bono private or Oregon Health Plan analysis and enrollment services to the uninsured during the Affordable Care Act roll-out. Individual Contributor Roles.

OPEN TEXT | Software Solutions | Human Resources Manager
OCTOBER 2006 – JULY 2009,  BELLEVUE, WA
Managed global employee benefits and total compensation programs for a 600+ employee multi-national corporation through a dynamic period of multiple mergers & acquisitions. Includes employee benefits management, salary matrix maintenance, job grading & managing the annual merit review cycle. Responsible for reporting and compliance requirements related to 5500s, SPDs, ERISA, HIPAA, COBRA, FMLA, ADA, EEO-1, Vets-100 & OSHA. As the 401(k) plan administrator, increased participation while reducing plan non-discrimination test failures. Responsible for oversight of the HRIS system and corporate reporting requirements. Managed Human Resources Assistant.

MAQ SOFTWARE | Software Services | HR Manager & Recruiter
MAY 2006 – AUGUST 2006,  BELLEVUE, WA
Conducted full-cycle recruiting for fast-paced technical positions contracted to Microsoft. Created standardized recruitment process and analyzed placement results to determine equity outcomes and best practices for recruit sourcing. Negotiated health insurance benefit plan renewal. Managed Human Resources Assistant.

KIBBLE & PRENTICE | Insurance Broker | Employee Benefits Analyst
FEBRUARY 2005-MAY 2006,  SEATTLE, WA
Marketed and negotiated plans and rates for medical, dental, vision, life, LTD, STD, EAP, fully-insured and partially self-insured benefits for companies with 50-1,000 employees. Analyzed data and scrutinized contracts to recommend benefit packages in alignment with corporate budget and objectives. Individual Contributor Role.

HER INTERACTIVE, INC | Software Developer | Operations Manager
JUNE 2001-FEBRUARY 2005,  SEATTLE, WA
Managed bookkeeping, human resources and sales operations at a start-up software development company creating Nancy Drew games. Responsible for benefit programs, total compensation, AP/AR, financial statements, recruitment and reporting. Managed Admin Assistant, IT Specialist & Interns.

Charity smiles widely in close up photo with sunsetting behind

Get in Touch

Schedule time to talk below or send me an email at aloha at charityk dot com.

Schedule a call